The changing marketing environment - new theories and applications : 1981 educators' conference proceedings
- Författare
- Kenneth L. Bernhardt American marketing association
- (Kenneth Bernhardt ... et al.., Papers from the conference held in Washington, D.C., August 9-12, 1981, Includes index)
- Genre
- Konferenspublikation, Konferenser, Bibliografi, Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| American Marketing Association | 1981 | USA, Chicago, Ill | xiv, 471 sidor. diagr., tab. |